When Greeks enjoy a late-night Mastiha at a Greek Island taverna, they toast each other with the festive expression “Yamas”. Ya is not meant to be consumed merely for that one special birthday or long-awaited New Year’s Eve celebration. It certainly can be… but Ya can also be enjoyed more casually with close friends to appreciate life’s everyday celebrations. Given the product’s fruitful history and lifestyle affiliation, the name “Ya Mastiha” seems to say it all.
Here are some of our top Yamas moments and corresponding cocktail recommendations: